Cuban Poster Art

cover of cuban poster book

Now out of print,
contact author for copies


Author available
for presentations

previous venues include UC Berkeley, UCLA, Maine College of Art, Cornell University, California College of Art, Cal Poly, Center for Cuban Studies (NY), University of New Mexico, University of Oregon, Emory University
contact lcushing "at" igc.org


Also see

Red all over
, article in American Institute of Graphic Arts Voice on U.S.-China-Cuba graphics


Interview with Lincoln Cushing about Cuban posters in
PLAZM

PBPBS documentary
"Victory is Your Duty" 6/10/2007

¡Revolucion! Cuban Poster Art by Lincoln Cushing
Chronicle Books, 2003; 8x10 in; 132 pp; 150 color images, ISBN 0811835820

Produced with unprecedented access to Cuban national archives, this book assembles nearly 150 of these powerful but little-seen works of popular art. From the 1960s through the 1980s, the posters rallied the Cuban people to the huge task of building a new society, promoted massive sugar harvests and national literacy campaigns; opposed the U.S. war in Vietnam; and celebrated films, music, dance, and baseball with a unique graphic wit and exuberant colorful style. Includes an introduction illuminating the rich social and artistic history of the posters and biographical information on the artists themselves.


"Does for the golden age of Cuban poster art what Ry Cooder and Wim Wenders' Buena Vista Social Club did for the country's aged and neglected musicians."
-The Dominion Post
11/15/2003 (Wellington, New Zealand)

"...a vivid case for the preservation and analysis of this ephemeral art form." Miami Herald, 12/7/2003

"...handsomely designed and smartly documented...may inspire today’s young propagandists." -Steven Heller, Eye, Issue 54, Summer 2004

"There is little else available on this fascinating topic; highly recommended for all collections." -David A. Berona, Library Journal, 5/15/2003

Exhibit
One Struggle, Two Communities: Late 20th Century Political Posters of Havana, Cuba and the San Francisco Bay Area
2003 exhibit at the Berkeley Art Center which featured posters from Havana, Cuba matched with graphic work by eight Bay Area artists.

I helped to include posters as part of an historic cultural exchange between U.C. Berkeley and the National Library of Cuba; see OAC finding aid.

A small web catalog of Cuban posters may be seen here,
catalog of most OSPAAAL posters here.

Non-exploitative source of posters for sale - Center for Cuban Studies

More general information - CubaSolidarity and Cuban history resource links

The roots of the Cuban poster tradition
Cuba is a literate nation of 11 million people. It is a small enough that posters are an eminently viable medium for reaching wide audiences. Havana is a cosmopolitan capital of 1 million, which has been a cultural nexus between the old world and the new ever since the "discovery" of the Americas in 1492. As in Europe and the United States, lithographs appeared in Cuba in the mid 1800's. The emergence of a booming film industry in the 1940s - and posters publicizing those films - led to the first distinctly domestic style. In 1943 the U.S. exhibit "Originals of Tamigraph: Silk Screen Originals," which included 55 works by 27 artists was a significant impetus for the emergence of fine-art screenprinting in Cuba. This also spawned work of a distinctly political nature, the birth of Cuban political poster art. During the 50s some artists applied their talents to printmaking, but it continued to remain no more a significant cultural form than painting or sculpture. However, it was the overthrow of Fulgencio Batista and the immense national transformation that followed that led to the "golden age" of Cuban posters. The non-commercial mass poster was the direct fruit of the revolution, a conscious application of art in the service of social improvement. State resources were allocated for a broad range of cultural and artistic projects, and posters were the right medium at the right time.


Poster production since the revolution

The vast majority of posters produced in Cuba have been under the auspices of three agencies: Editora Politica, OSPAAAL (the Organization in Solidarity with the People of Africa, Asia and Latin America), and ICAIC (the Cuban Film Institute). Editora Politica (EP) is the official publishing department of the Cuban Communist Party, and is responsible for a wide range of (mostly) domestic public information propaganda in the form of books, brochures, billboards, and posters. In addition, many other agencies utilized the resources and distribution powers of EP for their own work, including FMC (the Federation of Cuban Women), the CNT (the National Confederation of Workers), and OCLAE (the Latin American Students Association). EP started out as the Commission of Revolutionary Orientation (COR, 1962-1974), then became the Department of Revolutionary Orientation (DOR, 1974-1984), and finally settled on Editora Politica in 1985.OSPAAAL is officially a Non-Governmental Organization (NGO) recognized by the United Nations, based in Havana, Cuba and with a board of representatives from all over the world. It is the primary producer of international solidarity posters in Cuba. Among its many activities has been the publication of Tricontinental magazine since 1967. At its peak its circulation was 30,000 copies, produced in 4 different languages and mailed to 87 countries. Included in most issues were folded-up solidarity posters, thus establishing the most effective international poster distribution system in the world. ICAIC produces posters for all films made in Cuba, and for many years also created publicity posters for foreign films shown in Cuba as well. These posters were all of identical size to fit in special kiosks throughout Havana. There are, of course, other venues for poster production. The Taller Artistico Experimental de Serigrafía Rene Portocarrero, founded in 1983, is a fine-art studio in Havana, always abuzz with students and teachers. Other agencies also have small shops, such as ICAP (Instituto Cubana de Amistad entre los Pueblos, or the Cuban Institute for Friendship between the People). And finally, there are small job shops that will produce work for any commercial client.


Range of artistic content and style

One of the characteristics that separates Cuban poster art from that of its historical antecedents - the Taller de Grafica Popular in Mexico in the 1930's, Polish film and political posters, and the state-sponsored posters of the Soviet Union and China - is the wide range of content and style. This is the result of several factors, including a long tradition of international influence in domestic artwork and a revolutionary government that was relatively open to experimentation and innovation. Although the "fine art" and "commercial art" worlds continue to exist in Cuba, a significant amount of resources and talent were funneled into challenging this capitalist dichotomy. Instead of selling products, artists could actually make a living using their skills to promote services and building community. Posters publicized motorcycle-based health brigades, joining the sugar harvest, working in the sugar mills efficiently, or planting healthy fruits and vegetables on available land. Some crops, such as tobacco, posed challenges; one poster pleads for "Your youthful hand" in helping the harvest , but another warns that "Tobacco burns health." Sports, education, and culture play a significant role; one poster for an armed forces chess tournament displays a commitment to play for keeps, another proudly proclaims "I am studying to be a teacher,"and a third uses a decidedly take-no-prisoners approach in promoting a conference on writers and artists.

International solidarity is an important part of the Cuban culture, especially because the struggle against U.S. imperialism was being fought on Cuban shores. This deep connection to other underdeveloped countries struggling for self-determination resulted in many works succinctly and elegantly showing resistance against colonialism and U.S. imperialism. The persistent theme of "As in Viet Nam" underscores a deep national determination to be as self-reliant, brave, and resourceful as the people of Viet Nam, equating domestic food and industrial production with the urgency of armed struggle.Although most of the posters are produced in offset format, many of them (and all the older ICAIC posters) were done in silkscreen, in limited numbers. Many of the more popular ICAIC posters have been reissued, sometimes multiple times, to meet the demand for sales. Almost all of the stencils for the screenprinted posters were cut by hand, even many of the ones that "look" like large-dot photostencils.


The current situation
Ever since the collapse of the Soviet Union and the Eastern Bloc in the mid-1990's, Cuba has been laboring under what has been officially described as the "special period". Economically, the country went into a tailspin, losing favorable trade agreements, oil and sugar subsidies, and technical assistance almost overnight. Ever since then, Cuba has followed a path of rebuilding its economy through international tourism. Massive joint-venture projects with Spain, Canada, Brazil, Mexico, and other nations have focused almost entirely on the hotel and ancillary service industries. This process, though justifiable given Cuba's limited options, has resulted in considerable distortion of the cultural fabric. All the poster-producing agencies have had to transform themselves from State subsidy to having to rely on fee-for-service to become self-supporting. Although an organization such as ICAIC may have a chance at pulling this off, agencies with an explicit political message such as EP or OSPAAAL are withering on the vine. This belt-tightening has affected art production in every way. Even billboard design favors use of white space because ink is in short supply.

This difficult situation is compounded by a general disregard for intellectual property rights by foreigners, especially the United States. Because the U.S. government maintains such a hostile relationship with Cuba, many people assume that even if copyright is maintained it is unenforceable. All Cuban artists are acutely aware that although their work, mostly done for little pay, is a desirable commodity and can command high prices in the art market. Many Cuban artists were able to produce clippings from Christie's and others indicating sales of work in the over-$1000 range. This exploitation is not just limited to the high-end market. For many years the web-based sales catalog of Barnes and Noble (a major U.S. bookseller) marketed over 30 unauthorized digitally-reproduced "Cuban posters," many originally created by OSPAAAL and ICAIC. More recently, CafePress.com (a commercial Web portal for vendors) displayed products using art by René Mederos and Félix Beltran, but removed them after being asked to do so. Aside from exceptions such as the Center for Cuban Studies, it is rare to see sales of originals or reproductions done with the authorization of the producing artist or agency, not to mention arrangements for compensation.

The task ahead
Posters are a vital, expressive visual art which have historically been a medium of choice for presenting oppositional voices. Unfortunately, the timeless issues they raise are usually eclipsed by their short lifespan in the public record. A variety of factors conspire to dramatically limit the number of poster images which not only survive, but are available to researchers, organizers, and the viewing public. These include physical deterioration (bad ink/paper stability, staining and tearing due to poor display techniques, fading from exposure to sunlight, infestation by bugs and rot, damage from improper storage, etc.), irreversible damage and loss (insecure storage resulting in fire and water damage, posters being thrown out as trash), and privatization (posters being bought up by collectors/dealers). Cuba is no exception. As in the rest of the world, the very agencies which produced the works had devoted little energy to preserving them. An example of this a request by OSPAAAL in 1998 for display copies for an exhibit on Che Guevara; the agency did not have eight of the 18 different posters they had produced, and I was able to send down giant digital prints from archives created by the Cuba Poster Project.

Because of the irreplaceable political and cultural heritage represented by this ephemeral art, I have been working with other independent poster curators (primarily Michael Rossman, an independent archivist, and Carol Wells, of the Center for the Study of Political Graphics in Los Angeles) to develop an approach for documenting and cataloguing the images and information in such a way that these works will forever remain potent voices of change. We seek to empower poster-producing organizations to preserve their own visual history and allow them to breathe new life into images that were created many years ago. Because we are also concerned with preserving oppositional poster art in general, we see the documentation of "small" collections to be key pieces in the construction of a major archive of domestic and international posters. Much of this is based on recent developments in the digitization of images and databases that have only recently become affordable to smaller collections. One of the wonderful features of a digital catalog is that it is possible to build a complete "collection" without possession of the actual artifact, thus freeing producing agencies from the whole separate difficult task of poster collection and conservation. An image-rich database means that poster images can be quickly located and compared without reliance on curatorial memory or access to the actual poster.


Lincoln Cushing, Docs Populi - Documents for the Public

Also see:

Website of work by Antonio Fernández Reboiro
Obituary and tribute to Rene Mederos

Obituary and tribute to Alfredo Rostgaard
Reinaldo Morales Campos - research in Havana
The struggle to end U.S. intervention has gone on too long- see "Hands Off Cuba Demanded!," 1933
Che Guevara on Face the Nation television show, December 13, 1964 - youtube clip

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