Jeffrey Abbott Cushing, automotive industry journalist and media specialist, passed away peacefully at U.C.S.D. Medical Center March 17 from heart and respiratory failure. He had been a long time resident in both San Diego and Huntington Beach.

He was born June 15, 1941 in San Francisco, the first child of Associated Press correspondent Richard Cushing and artist Nancy Cushing. As a result of his father’s career shift to the U.S. Foreign Service, he grew up in Latin America, and graduated from the University of Arizona (Tucson) in Journalism.

Enamored with motor vehicles of all types from an early age, Cushing began working as automotive editor for the Copley News Service in San Diego in 1966, creating the nationally syndicated column “Motorways.” He later wrote for the Ford Motor Company, the STP Corporation, and Toyota Motor Sales U.S.A. He was also the Automotive Marketing Manager for the Orange County Register, where he created the weekly advertising section “Orange County Motoring.”

He ran his own agency for public relations, advertising, and related marketing services. His clients included Suzuki Motorcycle, the American Nostalgia Powerboat Association, and Martin Aviation.

Cushing is survived by his wife, Vickie (Bell) Cushing, his son Jeremy, his grandson Brent, and siblings Martha and Lincoln.

The family asks that any contributions in his name be sent to the American Diabetes Association, Denver Office, 2480 W. 26th Avenue, Suite 120B, Denver CO 80211.

Hear Jeff's last radio voice -UCSD Medical Center ad on KOGO-AM, courtesy Mike Daly.

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