The first national
consumer boycott
Lincoln Cushing, 2/26/2025

A consumer boycott protesting the Trump administration is to take place February 28. But few know that the first nationwide consumer boycott happened in 1960, when the San Francisco Labor Council protested the May 25 firing of 282 retail clerks at Sears Roebuck & Co., the largest national mail order house in the country. By August the executive council of the AFL-CIO called for a nationwide boycott. This poster from the S.F. Labor Archives and Research Center, shot as part of research for my 2009 Agitate! Educate! Organize! American Labor Posters book.

Return to Docs Populi / Documents for the Public